K-Plastics & Rubber Exhibition, Düsseldorf, 2016
To use the space in an optimum way, the VIP visiting room and the meeting rooms have been positioned on the upper storey as requested. In order to emphasize the company’s corporate power, production potential and market share, screens located at the protection bar of the upper storey are used to show specific related movies.
To truly present the brand prestige, side faces are covered with stainless panels to achieve a sophisticated look and the illuminated logos are positioned in a way that it is clearly visible both from the exit and the entrance of the single facade. While the entrance is designed like a stage, the indirect contribution of design is emphasized by the use of overhead transparent display units presenting the company raw materials and how these raw materials turn into end products. These overhead display units represent eye-catchers to attract visitors and help to customize exhibition appearance.
The illuminated floor, is also continued in the side wall indicating infinity. The entrance desk, as the first dialog spot with visitors, is used to display certain products, which also helps to filter the visitor’s profile. The illuminated floor in the entrance area not only helps to separate other sections of the booth from the floor in a functional way, but also turns the entrance into a striking place.